Turn social handles into powerful insights

At the core of Macromeasures is a machine learning framework that takes raw social data and turns it into deep structured profiles on who people are and what they're interested in.

Use our API to segment your customers, enrich your analytics pipeline, tailor messaging, and personalize experiences.


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curl -X GET "https://api.macromeasures.com/twitter/users.json?key=APIKEY&ids=599833248"

{
  "complete": true, 
  "error": false, 
  "labels": {
    "599833248": {
      "gender": {
        "confirmed": true, 
        "label": "M", 
        "updated": 1438044706
      }, 
      "interests": {
        "all": {
          "54493b73d4ac1418c2030519": {
            "category": "show", 
            "display": "Silicon Valley (show)", 
            "level": "Medium", 
            "name": "Silicon Valley", 
            "parents": [
              "55afc38392cffb786d83f7a6", 
              "55afc38592cffb786d83f82e"
            ], 
            "score": 2
          }, 
          "5457c85ad4ac147c59c0ca4f": {
            "category": "default", 
            "display": "Business news", 
            "level": "Low", 
            "name": "Business news", 
            "parents": [
              "55afc38392cffb786d83f797", 
              "55afc38492cffb786d83f7d0"
            ], 
            "score": 1
          }, 
          "5457c85ad4ac147c59c0ca52": {
            "category": "default", 
            "display": "Entrepreneurship", 
            "level": "Medium", 
            "name": "Entrepreneurship", 
            "parents": [
              "55afc38492cffb786d83f7d0"
            ], 
            "score": 3
          }, 
          "5457c85ad4ac147c798c5587": {
            "category": "default", 
            "display": "Exercise and fitness", 
            "level": "Low", 
            "name": "Exercise and fitness", 
            "parents": [
              "55afc38792cffb786d83f900"
            ], 
            "score": 1
          }, 
          "5457c85bd4ac147c81e8b493": {
            "category": "default", 
            "display": "Politics", 
            "level": "Low", 
            "name": "Politics", 
            "parents": [
              "55afc38692cffb786d83f88e"
            ], 
            "score": 1
          }, 
          "5457c85bd4ac147c8dd1270a": {
            "category": "default", 
            "display": "Electronic music", 
            "level": "Low", 
            "name": "Electronic music", 
            "parents": [
              "5457c85bd4ac147c8dd12710"
            ], 
            "score": 1
          }, 
          "5457c85bd4ac147c8dd12710": {
            "category": "default", 
            "display": "Music", 
            "level": "Low", 
            "name": "Music", 
            "parents": [], 
            "score": 1
          }, 
          "5457c85bd4ac147c99d3f490": {
            "category": "default", 
            "display": "Science", 
            "level": "Low", 
            "name": "Science", 
            "parents": [], 
            "score": 1
          }, 
          "5457c85bd4ac147c99d3f491": {
            "category": "default", 
            "display": "Space and astronomy", 
            "level": "Low", 
            "name": "Space and astronomy", 
            "parents": [
              "5457c85bd4ac147c99d3f490"
            ], 
            "score": 1
          }, 
          "5457c85bd4ac147cabc75c69": {
            "category": "default", 
            "display": "The Internet", 
            "level": "Medium", 
            "name": "The Internet", 
            "parents": [
              "5457c85bd4ac147cabc75c7a"
            ], 
            "score": 2
          }, 
          "5457c85bd4ac147cabc75c6a": {
            "category": "default", 
            "display": "Software development", 
            "level": "High", 
            "name": "Software development", 
            "parents": [
              "55afc38592cffb786d83f846"
            ], 
            "score": 10
          }, 
          "5457c85bd4ac147cabc75c6d": {
            "category": "default", 
            "display": "Databases", 
            "level": "Medium", 
            "name": "Databases", 
            "parents": [
              "55afc38592cffb786d83f846"
            ], 
            "score": 2
          }, 
          "5457c85bd4ac147cabc75c73": {
            "category": "default", 
            "display": "Mobile devices", 
            "level": "Low", 
            "name": "Mobile devices", 
            "parents": [
              "55afc38592cffb786d83f856"
            ], 
            "score": 1
          }, 
          "5457c85bd4ac147cabc75c78": {
            "category": "default", 
            "display": "Startups", 
            "level": "Medium", 
            "name": "Startups", 
            "parents": [
              "5457c85ad4ac147c59c0ca52"
            ], 
            "score": 3
          }, 
          "5457c85bd4ac147cabc75c7a": {
            "category": "default", 
            "display": "Technology", 
            "level": "Medium", 
            "name": "Technology", 
            "parents": [], 
            "score": 2
          }, 
          "5457c85cd4ac147caf35b7a5": {
            "category": "default", 
            "display": "Air travel", 
            "level": "Medium", 
            "name": "Air travel", 
            "parents": [
              "5457c85cd4ac147caf35b7bd"
            ], 
            "score": 3
          }, 
          "5457c85cd4ac147caf35b7b8": {
            "category": "default", 
            "display": "Luxury travel", 
            "level": "High", 
            "name": "Luxury travel", 
            "parents": [
              "5457c85cd4ac147caf35b7bd"
            ], 
            "score": 8
          }, 
          "5457c85cd4ac147caf35b7bd": {
            "category": "default", 
            "display": "Travel", 
            "level": "High", 
            "name": "Travel", 
            "parents": [], 
            "score": 8
          }, 
          "545a9406d4ac148e60b38669": {
            "category": "default", 
            "display": "Tech industry criticism", 
            "level": "High", 
            "name": "Tech industry criticism", 
            "parents": [
              "5457c85bd4ac147cabc75c7a", 
              "55afc38692cffb786d83f8da"
            ], 
            "score": 40
          }, 
          "545ab48fd4ac1433e87a00a2": {
            "category": "default", 
            "display": "Crossfit", 
            "level": "Low", 
            "name": "Crossfit", 
            "parents": [
              "5457c85ad4ac147c798c5587"
            ], 
            "score": 1
          }, 
          "545ab4bbd4ac1433e87a00a3": {
            "category": "default", 
            "display": "Hackathons", 
            "level": "High", 
            "name": "Hackathons", 
            "parents": [
              "55afc38592cffb786d83f878"
            ], 
            "score": 6
          }, 
          "545ab86fd4ac144b79f8c30a": {
            "category": "default", 
            "display": "Web development", 
            "level": "Medium", 
            "name": "Web development", 
            "parents": [
              "5457c85bd4ac147cabc75c6a", 
              "5457c85bd4ac147cabc75c69"
            ], 
            "score": 2
          }, 
          "5460381cd4ac14129e2a921b": {
            "category": "default", 
            "display": "Web hosting and domains", 
            "level": "Medium", 
            "name": "Web hosting and domains", 
            "parents": [
              "5457c85bd4ac147cabc75c69"
            ], 
            "score": 2
          }, 
          "54613f71d4ac14770d4e9f8c": {
            "category": "default", 
            "display": "Television", 
            "level": "Medium", 
            "name": "Television", 
            "parents": [
              "55afc38692cffb786d83f8a9"
            ], 
            "score": 2
          }, 
          "54737fd2d4ac1436036b21bf": {
            "category": "default", 
            "display": "Travel hacking", 
            "level": "Low", 
            "name": "Travel hacking", 
            "parents": [
              "5457c85cd4ac147caf35b7a5"
            ], 
            "score": 1
          }, 
          "5476aca7d4ac14828c4b922e": {
            "category": "default", 
            "display": "Feminism", 
            "level": "High", 
            "name": "Feminism", 
            "parents": [
              "55afc38692cffb786d83f8da"
            ], 
            "score": 5
          }, 
          "5478bcabd4ac1436f0a6aba6": {
            "category": "default", 
            "display": "Web hosting providers", 
            "level": "Medium", 
            "name": "Web hosting providers", 
            "parents": [
              "5460381cd4ac14129e2a921b"
            ], 
            "score": 2
          }, 
          "547a3869d4ac149f0a2a62d0": {
            "category": "default", 
            "display": "Woodworking", 
            "level": "Low", 
            "name": "Woodworking", 
            "parents": [
              "55afc38792cffb786d83f900"
            ], 
            "score": 1
          }, 
          "547e5011d4ac142b50150fda": {
            "category": "default", 
            "display": "Credit cards", 
            "level": "Medium", 
            "name": "Credit cards", 
            "parents": [
              "55afc38592cffb786d83f884"
            ], 
            "score": 2
          }, 
          "54b84e3bd4ac144e0fa2a0c5": {
            "category": "default", 
            "display": "System administration", 
            "level": "Medium", 
            "name": "System administration", 
            "parents": [
              "5457c85bd4ac147cabc75c7a"
            ], 
            "score": 2
          }, 
          "54de2d7ed4ac143516003770": {
            "category": "default", 
            "display": "Emoji", 
            "level": "Medium", 
            "name": "Emoji", 
            "parents": [
              "55afc38892cffb786d83f97e"
            ], 
            "score": 3
          }, 
          "55afc38392cffb786d83f791": {
            "category": "community", 
            "display": "Flyertalk (community)", 
            "level": "Low", 
            "name": "Flyertalk", 
            "parents": [
              "54737fd2d4ac1436036b21bf"
            ], 
            "score": 1
          }, 
          "55afc38392cffb786d83f797": {
            "category": "default", 
            "display": "News", 
            "level": "Low", 
            "name": "News", 
            "parents": [], 
            "score": 1
          }, 
          "55afc38392cffb786d83f79d": {
            "category": "brand", 
            "display": "Star Alliance (brand)", 
            "level": "Low", 
            "name": "Star Alliance", 
            "parents": [
              "5457c85cd4ac147caf35b7a5"
            ], 
            "score": 1
          }, 
          "55afc38392cffb786d83f7a6": {
            "category": "publisher", 
            "display": "HBO (publisher)", 
            "level": "Medium", 
            "name": "HBO", 
            "parents": [
              "54613f71d4ac14770d4e9f8c"
            ], 
            "score": 2
          }, 
          "55afc38392cffb786d83f7ad": {
            "category": "default", 
            "display": "NoSQL databases", 
            "level": "Medium", 
            "name": "NoSQL databases", 
            "parents": [
              "5457c85bd4ac147cabc75c6d"
            ], 
            "score": 2
          }, 
          "55afc38492cffb786d83f7be": {
            "category": "default", 
            "display": "DevOps", 
            "level": "Medium", 
            "name": "DevOps", 
            "parents": [
              "54b84e3bd4ac144e0fa2a0c5", 
              "5457c85bd4ac147cabc75c6a"
            ], 
            "score": 2
          }, 
          "55afc38492cffb786d83f7d0": {
            "category": "default", 
            "display": "Business and careers", 
            "level": "Medium", 
            "name": "Business and careers", 
            "parents": [], 
            "score": 3
          }, 
          "55afc38492cffb786d83f7e7": {
            "category": "brand", 
            "display": "oneworld (brand)", 
            "level": "Medium", 
            "name": "oneworld", 
            "parents": [
              "5457c85cd4ac147caf35b7a5"
            ], 
            "score": 2
          }, 
          "55afc38492cffb786d83f7f0": {
            "category": "default", 
            "display": "American politics", 
            "level": "Low", 
            "name": "American politics", 
            "parents": [
              "5457c85bd4ac147c81e8b493"
            ], 
            "score": 1
          }, 
          "55afc38492cffb786d83f803": {
            "category": "brand", 
            "display": "American Express (brand)", 
            "level": "Medium", 
            "name": "American Express", 
            "parents": [
              "547e5011d4ac142b50150fda"
            ], 
            "score": 2
          }, 
          "55afc38492cffb786d83f807": {
            "category": "brand", 
            "display": "Amazon Web Services (brand)", 
            "level": "Medium", 
            "name": "Amazon Web Services", 
            "parents": [
              "5478bcabd4ac1436f0a6aba6", 
              "55afc38792cffb786d83f903"
            ], 
            "score": 2
          }, 
          "55afc38492cffb786d83f811": {
            "category": "default", 
            "display": "Ridesharing mobile apps", 
            "level": "Low", 
            "name": "Ridesharing mobile apps", 
            "parents": [
              "5457c85bd4ac147cabc75c73"
            ], 
            "score": 1
          }, 
          "55afc38492cffb786d83f822": {
            "category": "brand", 
            "display": "Uber (brand)", 
            "level": "Low", 
            "name": "Uber", 
            "parents": [
              "55afc38492cffb786d83f811"
            ], 
            "score": 1
          }, 
          "55afc38592cffb786d83f82e": {
            "category": "default", 
            "display": "Comedic shows", 
            "level": "Medium", 
            "name": "Comedic shows", 
            "parents": [
              "54613f71d4ac14770d4e9f8c"
            ], 
            "score": 2
          }, 
          "55afc38592cffb786d83f835": {
            "category": "default", 
            "display": "Home and garden", 
            "level": "Low", 
            "name": "Home and garden", 
            "parents": [], 
            "score": 1
          }, 
          "55afc38592cffb786d83f83d": {
            "category": "community", 
            "display": "GitHub (community)", 
            "level": "Low", 
            "name": "GitHub", 
            "parents": [
              "5457c85bd4ac147cabc75c6a"
            ], 
            "score": 1
          }, 
          "55afc38592cffb786d83f846": {
            "category": "default", 
            "display": "Software", 
            "level": "High", 
            "name": "Software", 
            "parents": [
              "5457c85bd4ac147cabc75c7a"
            ], 
            "score": 10
          }, 
          "55afc38592cffb786d83f856": {
            "category": "default", 
            "display": "Hardware", 
            "level": "Low", 
            "name": "Hardware", 
            "parents": [
              "5457c85bd4ac147cabc75c7a"
            ], 
            "score": 1
          }, 
          "55afc38592cffb786d83f86d": {
            "category": "default", 
            "display": "Electronic dance music", 
            "level": "Low", 
            "name": "Electronic dance music", 
            "parents": [
              "5457c85bd4ac147c8dd1270a"
            ], 
            "score": 1
          }, 
          "55afc38592cffb786d83f878": {
            "category": "default", 
            "display": "Technology events", 
            "level": "High", 
            "name": "Technology events", 
            "parents": [
              "5457c85bd4ac147cabc75c7a"
            ], 
            "score": 6
          }, 
          "55afc38592cffb786d83f884": {
            "category": "default", 
            "display": "Financial products", 
            "level": "Medium", 
            "name": "Financial products", 
            "parents": [
              "55afc38892cffb786d83f94c"
            ], 
            "score": 2
          }, 
          "55afc38692cffb786d83f88e": {
            "category": "default", 
            "display": "Government and politics", 
            "level": "Low", 
            "name": "Government and politics", 
            "parents": [], 
            "score": 1
          }, 
          "55afc38692cffb786d83f891": {
            "category": "default", 
            "display": "Society", 
            "level": "High", 
            "name": "Society", 
            "parents": [], 
            "score": 40
          }, 
          "55afc38692cffb786d83f899": {
            "category": "default", 
            "display": "Social justice activism", 
            "level": "Low", 
            "name": "Social justice activism", 
            "parents": [
              "55afc38692cffb786d83f8da"
            ], 
            "score": 1
          }, 
          "55afc38692cffb786d83f8a9": {
            "category": "default", 
            "display": "Television and film", 
            "level": "Medium", 
            "name": "Television and film", 
            "parents": [], 
            "score": 2
          }, 
          "55afc38692cffb786d83f8da": {
            "category": "default", 
            "display": "Civil rights", 
            "level": "High", 
            "name": "Civil rights", 
            "parents": [
              "55afc38692cffb786d83f891", 
              "55afc38792cffb786d83f924"
            ], 
            "score": 40
          }, 
          "55afc38792cffb786d83f8f6": {
            "category": "default", 
            "display": "Ruby (programming language)", 
            "level": "Medium", 
            "name": "Ruby (programming language)", 
            "parents": [
              "5457c85bd4ac147cabc75c6a"
            ], 
            "score": 2
          }, 
          "55afc38792cffb786d83f900": {
            "category": "default", 
            "display": "Hobbies and interests", 
            "level": "Low", 
            "name": "Hobbies and interests", 
            "parents": [], 
            "score": 1
          }, 
          "55afc38792cffb786d83f903": {
            "category": "brand", 
            "display": "Amazon (brand)", 
            "level": "Medium", 
            "name": "Amazon", 
            "parents": [
              "5457c85bd4ac147cabc75c7a"
            ], 
            "score": 2
          }, 
          "55afc38792cffb786d83f924": {
            "category": "default", 
            "display": "Causes and activism", 
            "level": "High", 
            "name": "Causes and activism", 
            "parents": [], 
            "score": 40
          }, 
          "55afc38892cffb786d83f94c": {
            "category": "default", 
            "display": "Personal finance", 
            "level": "Medium", 
            "name": "Personal finance", 
            "parents": [], 
            "score": 2
          }, 
          "55afc38892cffb786d83f95f": {
            "category": "default", 
            "display": "JavaScript (programming language)", 
            "level": "Medium", 
            "name": "JavaScript (programming language)", 
            "parents": [
              "545ab86fd4ac144b79f8c30a"
            ], 
            "score": 2
          }, 
          "55afc38892cffb786d83f97e": {
            "category": "default", 
            "display": "Popular culture", 
            "level": "Medium", 
            "name": "Popular culture", 
            "parents": [], 
            "score": 3
          }, 
          "55d4c29f92cffb4f7de7cc0f": {
            "category": "publisher", 
            "display": "Forbes (publisher)", 
            "level": "Low", 
            "name": "Forbes", 
            "parents": [
              "5457c85ad4ac147c59c0ca4f"
            ], 
            "score": 1
          }, 
          "55da543992cffb3a95d49c95": {
            "category": "publisher", 
            "display": "TechCrunch (publisher)", 
            "level": "Medium", 
            "name": "TechCrunch", 
            "parents": [
              "5457c85bd4ac147cabc75c7a"
            ], 
            "score": 2
          }, 
          "55db4d5092cffb7c6cf55664": {
            "category": "default", 
            "display": "Bootstrap (front-end framework)", 
            "level": "Low", 
            "name": "Bootstrap (front-end framework)", 
            "parents": [
              "545ab86fd4ac144b79f8c30a"
            ], 
            "score": 1
          }, 
          "55db691f92cffb21fa9d5b37": {
            "category": "institution", 
            "display": "NASA (institution)", 
            "level": "Low", 
            "name": "NASA", 
            "parents": [
              "5457c85bd4ac147c99d3f491"
            ], 
            "score": 1
          }, 
          "55db6abe92cffb22e186777e": {
            "category": "brand", 
            "display": "SpaceX (brand)", 
            "level": "Low", 
            "name": "SpaceX", 
            "parents": [
              "5457c85bd4ac147c99d3f491"
            ], 
            "score": 1
          }
        }, 
        "confirmed": false, 
        "updated": 1441390519
      }, 
      "language": {
        "confirmed": false, 
        "primary": {
          "iso_code": "en", 
          "name": "English"
        }, 
        "recent": [
          {
            "iso_code": "en", 
            "name": "English", 
            "timestamp": 1440208030
          }
        ], 
        "updated": 1441390519
      }, 
      "location": {
        "confirmed": true, 
        "primary": {
          "city": "New York", 
          "country": {
            "code": "US", 
            "name": "United States"
          }, 
          "display": "New York, New York, United States", 
          "granularity": "city", 
          "latitude": 40.71427, 
          "longitude": -74.00597, 
          "subdivision": {
            "code": "NY", 
            "name": "New York"
          }
        }, 
        "updated": 1438044713
      }, 
      "platform": {
        "confirmed": false, 
        "primary": {
          "name": "iPhone"
        }, 
        "recent": [
          {
            "name": "Computer", 
            "timestamp": 1440122368
          }, 
          {
            "name": "iOS", 
            "timestamp": 1437143415
          }, 
          {
            "name": "iPhone", 
            "timestamp": 1440208030
          }
        ], 
        "updated": 1441390519
      }, 
      "type": {
        "confirmed": true, 
        "personal": true, 
        "updated": 1436576887
      }, 
      "valid": true
    }
  }
}

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Our API delivers JSON over HTTPS, and we have extensive documentation and code examples available at docs.macromeasures.com.


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